Ali works across Cento’s portfolio companies, providing performance execution advice, strategy development assistance, and talent acquisition support.
Prior to Cento, Ali was CEO / COO for 4 years at ZALORA Thailand, a subsidiary of the largest fashion e-commerce group in Asia. He led a team of 220 people managing customer service, marketing, procurement, warehouse operations, logistics and human resources. He developed strategies to set the company on a clear path to profitability and resulted in a merger of ZALORA Thailand with Central Group, one of Thailand’s largest conglomerates. Before ZALORA, Ali was a consultant for 2 years at BCG South-East Asia working on strategic turnarounds, M&A and growth strategies.
Ali started his career in FMCG where he was Co-Founder and General Manager for 9 years at In-Season Foods Ltd, a frozen foods manufacturer. Following the sale of In-Season Foods, Ali was General Manager for Jelly Belly Candy Company, an American confectionery manufacturer.
Ali has a joint honours degree in Electrical and Mechanical Engineering from the University of Edinburgh, UK. He is fluent in English and Thai.